. The Most Creative People In Business: Top 2542 of 27
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June 4, 2009 | 0 Readers Recommended This
While most companies create designs that can be manufactured with existing equipment and processes, Ive and his team meet the problem halfway, often overhauling manufacturing to get "perfect" products built on a mass scale. When Jobs returned to Apple in 1997, he vowed that industrial design would be essential to survival. As Jobs soon discovered, Ive shared that vision -- and had the skills to execute it.
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